Why Buy From Colby Chrysler Center

A hometown franchised dealer like Colby Chrysler Center gives you three things Carvana's online model cannot: a test drive before you pay, a price you can negotiate, and a service department a short drive away that stands behind the sale.

• Drive the vehicle, or two trims back to back, before any paperwork
• Price, trade-in value and financing are all open to discussion
• Factory warranty repairs and recalls handled on site by Chrysler Master Certified Technicians
• Rental vehicles available while yours is in the shop
• Wisconsin titles and registration handled in an office you can visit

• Buy first, then a 7-day return window capped at 400 miles ($1 per mile over)
• Listed price, delivery fee and doc fee are non-negotiable
• No service department; the warranty runs through a third-party repair network
• Long-distance shipping fees are not refunded if you return the car
• Support runs through chat and call queues

At a dealership, the test drive comes before the paperwork. You sit in the seat, check the sightlines, back a trailer up to the hitch and listen for anything that sounds wrong. If two trims are on the lot, you can drive both in one afternoon.

Carvana flips that order. You buy first, and its 7-day return window stands in for the test drive. That window is capped at 400 miles, with a $1 charge for each mile over, and you must start the return by 8 p.m. Eastern on day seven. Returning a car is also a bigger job than declining one: financing and registration have to be unwound, and a refund can take 10 to 15 business days. At Colby Chrysler Center, a vehicle that does not feel right costs you nothing but the drive to Colby.

Colby Chrysler Center is a franchised Chrysler, Dodge, Jeep and Ram dealer, so new Ram 1500, 2500 and 3500 trucks; Jeep Cherokee, Grand Cherokee, Compass, Wagoneer and Wrangler models; Dodge Durango and Charger; and the Chrysler Pacifica are its core business. Buying new at Colby Chrysler Center comes with:

• The full factory warranty, starting from mile one.
• Manufacturer rebates and special financing on new vehicles.
• Custom orders: we will order a vehicle from the factory in the color, trim and options you want.
• Limited Lifetime Powertrain Warranty on qualifying vehicles.
• Certified pre-owned vehicles backed by a limited lifetime powertrain warranty.
• Commercial trucks and vans, including Ram chassis cabs and ProMaster vans for business buyers.

Colby Chrysler Center also stocks used vehicles, including a selection under $25,000, so you can compare new against used on the same lot.

The biggest difference shows up after you drive home. Colby Chrysler Center has its own service and parts departments on site, with two Level 3 Chrysler Master Certified Technicians on staff. The people who sold you the vehicle work in the same building as the people who fix it.

That matters most for warranty work. Factory warranty repairs and recalls on Chrysler, Dodge, Jeep and Ram vehicles are done at franchised dealers, with factory parts and diagnostic equipment. We also offer rental vehicles while yours is in the shop.

Carvana has no service department. Its 100-day, 4,189-mile limited warranty is administered by a separate company, SilverRock, through a network of approved repair shops. Motor1 reported a $100 deductible at in-network shops and $350 elsewhere. In that same story, a buyer found a fuel leak within days and the nearest in-network shop was 90 minutes away. Her choices were a tow, paying her own mechanic and waiting for reimbursement, or returning the car.

Carvana's price is fixed. The listed price, the delivery fee and the doc fee are all non-negotiable, so the number on the screen is the only number you will get.

A dealership sale is a conversation. The vehicle price, your trade-in value and your financing can each be discussed, and factory incentives can come off the top. CarWhere's review of 3,233 verified deals found half of new-car buyers paid at least 6% below MSRP. Two fee details are worth knowing before buying online:

• Shipping. Carvana's delivery is free in local markets, but long-distance transfers can run from a few hundred dollars to over a thousand. That fee is not refunded if you return the car.
• Your trade-in. If you trade a vehicle to Carvana and later return your purchase, Carvana keeps the trade-in either way.

At Colby Chrysler Center, your trade is appraised by a person who can look at it, and you can ask how they reached the number. Nothing changes hands until you have driven the vehicle and agreed to the deal.

Colby Chrysler Center is a family-owned dealership on Highway 13 in Colby, WI, serving drivers from Marshfield, Stratford, Edgar, Loyal, Neillsville and beyond. If something goes wrong, you can walk in and talk to the person who sold you the vehicle, or to the owner's team. Carfax named us a Top-Rated Dealer in 2024 and 2025.

A local dealer's reputation is built in its own community. Our customers are neighbors, and a bad experience travels fast in a small town. That is a strong reason to make things right.

Carvana is a legitimate, profitable company that sold 596,641 vehicles in 2025. At that scale, support runs through chat and call queues, and its record on paperwork is mixed. North Carolina, Illinois and Michigan each suspended a Carvana dealer license in 2021 and 2022 over title-transfer delays. Those cases are resolved, and Connecticut settled a similar complaint for $1.5 million in January 2025. Colby Chrysler Center handles Wisconsin titles and registration every day, in an office you can visit.